Braave EU:
POCC x PVH
Braave EU is a diversity initiative at global agency PVH. As part of PVH’s mission to hold themselves accountable to achieve real racial justice.
Building Resources for African American Voices and Empowerment (BRAAVE), began as an internal network for PVH (brands including Calvin Klein and Tommy Hilfiger), with plans to gradually expand and globally impact within the fashion industry.
Known for their unique lens and cultural insights into the impact of design within Black culture, Nevele was called in to shape this brand world and build the identity of this ‘Braave’ new brand.
Services:
Creative / Art Direction
Logo Design & Branding
Brand Guidelines Design
Copywriting
Animation
A Braave Brand
Nevele was able to tap into their copywriting and strategy experience to steer the Braave EU brand in the right direction and offer PVH guidance in their approach to global change and Black justice.
