Voting is Self-Care:
POCC x UK Democracy Fund
x Clear Channel

 

Pocc teamed up with Joseph Rowntree Reform Trust, the UK Democracy fund and Clear Channel to launch an OOH and social media campaign. The purpose of the campaign was to encourage BAME communities to vote in the UK 2021 local elections. Nevele was given the task of art directing and creative directing this campaign as well as designing the campaign’s graphics.

The campaign was shared and reposted by the likes of Clara Amfo, Topple and Burn, Jessie Ware, Galdem, Amelia Dimz, The Female Activists and even The Mayor of London, with a combined social following of 1.5 million. Beyond this, amplifying the campaign with DOOH across the UK generated 12 million impressions.

Services:

  • Creative Direction

  • Art Direction

  • Graphic Design (Digital)

  • Motion Design Consultancy

Project_Vote_0000_1_Title_Card_(1x1).jpg
Project_Vote_0001_2_Skincare_(1x1).jpg
Project_Vote_0002_3_1st_Check_(1x1).jpg
Project_Vote_0003_4_Social_Media_Cleanse_(1x1).jpg
Project_Vote_0004_5_2nd_Check_(1x1).jpg
Project_Vote_0005_6_Playlist_On_(1x1).jpg
Project_Vote_0006_7_3rd_Check_(1x1).jpg
Project_Vote_0007_8_Vote_Prompt_(1x1).jpg
Project_Vote_0008_9_Manifesto_(1x1).jpg

Voting is Self-Care.

Timed ahead of Mental Health Awareness week, the ‘Voting is Self Care’ campaign encouraged everyone to consider voting as an integral part of their self-care routine – right next to greasing your scalp and taking a hot bath to unwind.

 
 
Previous

Do The Green Thing
Next

Braave EU