Rumble in the Jungle:
Rematch
Rematch reimagine sporting events through immersive experiences that take you back in time and give audiences the opportunity to relive the magic of that moment. This particular portal leads to arguable the greatest fight in history - the ‘Rumble in the Jungle’ in Zaire 1974.
By Nevele was commissioned by Rematch to create an advert that would tease the release of their upcoming international event - Rumble in the Jungle Rematch. Responsible for directing the campaign, founder Gideon ‘Nevele’ Cudjoe, drafted in Raheem Bakaré as a co-director, Caroline Adeyemi to deal with Cultural Insights, and Michael Adeyeye as a producer for the campaign.
Trevor Beattie (Self proclaimed number 1 Ali fan, Rematch investor and project’s Executive Producer) set pace for the project with a script. By Nevele proposed a trailer that felt like a film, a documentary, an event promo and a mood film all in one. All this was made possible through Backing by the Muhammad Ali estate and ABG, footage from ESPN and British Pathé and a phenomenal production team that saw this advert through from conception, to production and even post production via By Nevele.
Services:
Creative Direction & Creative Strategy
Production Consultancy and Creative
Direction (Co-Direction via Raheem Bakaré)
Film Production (via Michael Adeyeye & Rxnin Co.)
Cultural Insights (via Caroline Adeyemi)
Post Production (via Ultra Eagle & Indetail Studios)
Bespoke Music Composition (via Calibar Music)
Sound Design (Wave Studio London)
Animation (via Mohamed Fadera)
Art Direction & Art Department
Seamless scenes in Stills
Creative Direction By Nevele. Photography by James Loxley.
Original Bespoke Music
By Nevele was tasked with creating an original piece of music to sit in the same world as the adverts visual. Taking inspiration from 1974 Kinshasa, Afrobeat and James Brown music, Gideon ‘Nevele’ Cudjoe turned to his band Calibar Music with a brief, which resulted in the projects ‘In the Jungle’ soundtrack.
Executive Producers: Trevor Beattie, Gideon 'Nevele' Cudjoe & Tracy Stokes
Writer: Trevor Beattie
Inspiration: Muhammad Ali
Creative Directors: Trevor Beattie & Gideon 'Nevele' Cudjoe
Directors: Gideon ‘Nevele’ Cudjoe & Raheem Bakaré
Producer: Michael Adeyeye
Director of Photography: Raheem Bakaré
Typographic Designer: Dan Forde
Stills Photographer: James Loxley
Animation: Mohamed Fadera
Cultural Insights: Caroline Adeyemi
Art Department: Trevor Beattie, Caroline Adeyemi, Gideon 'Nevele' Cudjoe & Ephraim Cudjoe
Art Directors: Gideon ‘Nevele’ Cudjoe & Caroline Adeyemi
Production Assistants: Tia Rhima & Peju Adeyemi
Runners: Kiké Brimah, Nádia Pontes & Ephraim Cudjoe
Spark: Tamas Szabo
Gaffer: Daniel Temple
Sound Recordist: Sam King
First AC: Sam Hotson
DV Camera: Caroline Adeyemi
Casting Director: Morgannah King
Wardrobe Stylist: Yves Alawe
Wardrobe Assistant: Dawit Tesfay
Make-up Artist: Nohelia Reyes
Make-up Assistant: Art Pepillo
Sound Mix: Wave Studios London
Editor: Raheem Bakaré
Colourists: Charles Rare & Raheem Bakaré
Post House: Indetail Studios
Post Production Coordinator: Michael Adeyeye
Post Production Assistant: Peju Adeyemi
Music Composers: Calibar Collective
Marketing Director, Rematch: Barney Dufton
Creative Studio & Agency: By Nevele
Production Companies: TB Films & By Nevele
(with support from Rxnin Co. Studios & Like Minded Individuals)
Muhammad Ali: Milton Monteiro
Dancers: Tino Chimunye & Loren Mayala
Keyboard: Nick Dre
Trumpet: Jibril Bakaré
Bass player: Chris Jonathan
Singer: Rozzzqween
Party Extras: Tobiah Oyewumi, Bruno de Oliveira, Morgannah King, Málick Denton, Mel Grace, Priscilla Fagbemi, Sina Nzazi, Emily Toledo, Abrar Mohamed Ali, Sali Mudawi, Ndaya Ntima-Nsiemi
