Sink or Swim:
Raheem Bakare x Elviene
Sink or Swim is a Contemporary R&B album that explores the emotional waves of love across commitment and relationships. Written and produced by Raheem Bakare and Elviene, the album blends a range of R&B sub-genres across its anthology of tracks. Featuring the warmth of live acoustic guitar, sultry vocals, 90s-inspired harmonies, and voice acting, the project anchors itself within a broader narrative – laying the foundation for a future audio-visual film concept.
By Nevele was entrusted with full creative control, leading both the creative and art direction of the project. From artwork and title design to a wider social campaign, the approach drew deeply from the project’s emotional core – capturing and visualising the in-between, where vulnerability meets decision, and you either sink or swim.
Services:
Creative Direction & Art Direction
Project Management
Marketing & Music Promo
Graphic Design & Branding
Retouching & Colour Grading
Creative Strategy
Copywriting
Photography & Videography by Raheem Bakare
Video Editing & VFX by Raheem Bakare
Creative Copywriting
Sink or Swim, a musical masterpiece by Raheem Bakare & Elviene, plunges us into the vast, unpredictable ocean of love, life, and artistic pursuit. The waters are thrilling and terrifying – a place of uncertainty where emotions crash in relentless waves, testing courage, trust, and desire. Some are pulled under by doubt, some float effortlessly, some tread water to buy time, and others find the rhythm to swim together. Every wave, every choice, is a chance to sink or swim. This is a journey of passion, vulnerability, and the exhilarating uncertainty of learning to love another soul – or to fall back in love with ourselves.
This collection of music invites audiences to dive headfirst into an immersive journey of love, longing, and lust. With every track, Raheem Bakare and Elviene guide listeners, keeping them afloat as they navigate the depths of music’s current rhythms, into its deepest blues. It’s a soulful voyage through desire, heartache, and connection, where each song tells a story and every beat pulls you closer to the sounds Raheem Bakaré and Elviene love. This is a love story with a twist – an anthology of Sexy R&B and Afro-Soul essence, enveloped in Raheem Bakaré’s sultry sound.
