Global Graduate Programme:
Allianz Global Investors
The Allianz Global Investors brand has always been considered as fairly corporate. Their brand positioning doesn’t particularly attract younger audiences. Nevele was tasked with creating a digital campaign to communicate with their ‘Millennial’ and ‘Gen-Z’ target audience. In order to do so, Nevele had to not only redesign their visual aesthetic without disrupting their existing brand world, but also have to strategically appeal to these ‘tech savvy’ graduates by changing the way Allianz GI sound.
Services:
Creative & Art Direction
Creative Design (Website & Social Media)
Campaign Strategy & Creative
Graphic Design & Branding
Creative Copywriting
Animation
Iconic Posts
As well as copywriting more impactful headlines and copy for the Allianz yearly ‘Active Is’ campaign, Nevele also decided to lead with a bold suggestion; “Let’s speak their language. Let’s use Emojis”.
Their social media posts and website were updated with bold colours, ‘punny’ headlines and emojis. The campaign achieved over 14 million impressions of which 52k people visited the website.
